Concept Hotels was founded in 2001 with a simple idea: to give hotels everything that reaches the guest — the cosmetics in the bathroom, the mirror they look into in the morning, the minibar they take a water from in the evening, the safe where they leave their passport, the accessories on the desk. Complete OS&E and FF&E solutions for hotels, restaurants and cafés, built on a premise that has not changed in 25 years: every hotel is unique.
What we have learned in 25 years
The guest sees the product for one night. The hotel lives with it for years.
A minibar runs 8,760 hours a year. A dispenser is refilled by housekeeping hundreds of times. A cosmetic mirror is touched by thousands of hands. From the first projects we worked on, alongside architects and developers, to the hotels we have supplied for two decades, we have learned that good equipment is the kind that looks good to the guest and works well for the team operating it: low consumption, long life, easy maintenance, spare parts available.
That is why we do not stop at opening. A good hotel starts with a concept; a successful hotel shows in every day of operation — and that is where we still are.
Concept Hotels — ADA Cosmetics partner in Romania
ADA supports every market with a dedicated customer service consultant who knows it inside out; Concept Hotels is ADA’s partner in Romania.
Source: ADA Cosmetics, Catalogue 2026
The hotel’s personality — and its scent
Every hotel has its design, its personality and, if done with care, its scent. Of all the things a guest takes home, the smell of a soap or a lotion is the one that lingers longest, long after the rest has faded.
Our hotel cosmetics portfolio — over 40 ADA Cosmetics brands, from the Nordic simplicity of Absolute Nordic Skincare, to the Parisian perfumery of Lalique and Balmain, to the eco-certified lines Eco by Green Culture or Think, Act & Live Responsible — exists precisely for this: so that a four-star mountain hotel and a boutique hotel in central Bucharest do not smell the same. We anchor the experience in the guest’s olfactory memory, and the hotel chooses what stays.
Sustainability you see in operation, not on the wall
We do not sell “eco” products. We choose solutions that make the hotel more efficient and more responsible every day — and we can show them:
Behind them stand manufacturers who made these choices before we did: ADA Cosmetics — Cradle to Cradle Certified® Full Scope Silver liquid formulas and an EcoVadis Gold medal in 2025 (top 5% of companies assessed in the previous 12 months); ALISEO — a German company with modular design, spare parts permanently available and no glued components; Indel B — almost 60 years of refrigeration, from the Columbia shuttle to the minibar with the lowest consumption on the market.
Sustainability in hospitality does not start with a green logo on the wall. It starts with every choice made before the hotel opens its doors. We help with those choices.
How we work
Equipment consultancy from the design phase, samples and the model room, aligning products with the design concept and the hotel’s segment.
Complete, on-time delivery, with documentation and team training.
Replenishment, spare parts, service and a contact who has known the hotel from the start.
Hotels we work with
Starting from the premise that every hotel is unique, we aim to grow our passion for hospitality together with our clients and partners, contributing to the quality of Romanian hotel services — with products and services we can stand behind after 25 years, and 25 years from now.
Authorized ADA Cosmetics International distributor for Romania and the Republic of Moldova.