Home / Brands
The ADA Cosmetics brands available in Romania
House of Brands ADA Cosmetics

The ADA Cosmetics brands available in Romania

Surprising, sustainable and superior.

Updated: 11 October 2026
Surprising, sustainable and superior

House of Brands ADA Cosmetics

Brands for your hotel and your guests

The House of Brands is ADA Cosmetics' own portfolio. Its quality and depth let every hotel choose an amenities collection that reflects its identity and elevates its guests' everyday experience.

Hotel bathroom with bathtub, shower and fireplace
SmartCare dispensers with Lalique, Be Different, Soapsmith, Think Act & Live Responsible and Naturals

House of Brands

ADA are skincare experts: almost all products are pH skin-neutral, as gentle as they are effective. Most collections are powered by natural ingredients and are vegan. The brands are grouped into four universes.

Concept Hotels offers ADA Cosmetics in hotels in Romania and the Republic of Moldova since 2004: over 40 lines, from spa rituals and designer brands to certified eco collections and luxury lines, with local stock and the right dispenser system for every hotel.

Beauty & Wellness

Each of these carefully chosen brands offers a holistic experience for the senses – deep relaxation, rejuvenation, and restoration. Invite your guests to enjoy well-deserved me time as they care for body and soul with this spa-inspired selection.

Lifestyle & Design

For global travellers who combine a sense of refinement with a spirit of adventure, these brands offer a unique definition of personal luxury. An eclectic selection that offers daily inspiration, elevated aesthetics, and an individual approach to self-care.

Game Changers

Our eco-conscious brands cater to the values of a new generation. This future-oriented selection is created for mindful consumers who want to make ethical choices, treating themselves while also respecting the planet. Explore the collections and discover a new era of intentional living.

On Invitation

Luxury hotel amenities

ADA’s luxury lines for 5-star hotels: Amouage, Asprey and Chopard, available by invitation, alongside Lalique, Penhaligon's and Balmain from the other universes. For guests who accept nothing less than the crème de la crème, our curated collection of exquisite brands represents the epitome of sophistication and luxury. The perfect complement to a cosmopolitan lifestyle, each brand in this selection is crafted with the discerning global traveller in mind.

Sustainable Accessories

Step by step, trip by trip: we remove plastic and use natural, renewable materials – bamboo, wood, paper and cotton – wherever possible.

Cosmetic certifications

Each certification below ends with the lines that carry it — so you know exactly which line to ask for.

Cradle to Cradle Certified Silver

Cradle to Cradle Certified® Silver

ADA Cosmetics is the first and only hotel cosmetics manufacturer with its entire range Cradle to Cradle Certified Silver. All products also meet the Green Key criteria. Certificate no. 12316, valid until 3 September 2028, verifiable in the public registry.

Lines The entire ADA Cosmetics range
Nordic Swan Ecolabel

Nordic Swan Ecolabel

Chemical and environmental requirements that cover the packaging, not only the formula.

COSMOS Organic

COSMOS Organic

Guarantees responsibly sourced ingredients, recyclable packaging and transparency in production.

Fairtrade

Fairtrade

Ethical trade and support for local producers. FairCosmEthics is the only FairTrade-certified hotel cosmetics brand.

Vegan Society

Vegan Society — Vegan Trademark

International vegan product certification.

Dermatest

Dermatest

Independent dermatological institute. The Dermatest seal of approval.

Source: ADA Cosmetics. The certificate is available on request for audit files; for Cradle to Cradle it is public. Certifications and their limits →

Downloads

Brand cards can be downloaded from each brand’s page.

Don't know where to start?

Tell us your hotel category and number of rooms; we propose the right lines and the dispenser system for each.

Request a quote

New launches, catalogues and industry news.

Follow us