House of Brands ADA Cosmetics
Brands for your hotel and your guests
The House of Brands is ADA Cosmetics' own portfolio. Its quality and depth let every hotel choose an amenities collection that reflects its identity and elevates its guests' everyday experience.
House of Brands
ADA are skincare experts: almost all products are pH skin-neutral, as gentle as they are effective. Most collections are powered by natural ingredients and are vegan. The brands are grouped into four universes.
Concept Hotels offers ADA Cosmetics in hotels in Romania and the Republic of Moldova since 2004: over 35 lines, from spa rituals and designer brands to certified eco collections and luxury lines, with local stock and the right dispenser system for every hotel.
Concept Hotels has existed since 2001 and equips hotels in Romania with everything the guest sees, touches and uses. Since 2004 we have been an authorized distributor of ADA Cosmetics International GmbH and a partner of Indel B; for the hotel room and bathroom we are an Aliseo partner. We have supplied over 1,000 clients, delivered and installed over 7,500 minibars and delivered over 50,000 dispensers; our clients include Hilton, Marriott, Sheraton and Marmorosch.
Hotel amenities: shampoo, shower gel, soap, in dispensers or small portions →ADA Cosmetics: portfolio, systems and useful information
A broad, flexible portfolio built around the needs of the hotel industry.
- Over 35 hotel cosmetics lines, from wellness and skincare collections to designer brands and luxury perfumery.
- Dispenser systems for every hotel concept: SmartCare, SHAPE and Pump Dispenser with refillable bottles, and press + wash with cartridge. Refillution completes the offer with a dedicated refilling solution, under contract.
- Refill packs: 1 l bottles, 3 l canisters and 5 l cubitainers, for refilling the 300 ml dispenser bottles.
- Cradle to Cradle Certified® Silver for all ADA lines: certificate no. 12316, standard v4.0, valid until 3 September 2028.
- Carefully selected formulas, free from parabens, mineral oils, microplastics, nanomaterials, silicones, MIT/MCIT preservatives, benzophenone UV filters and formaldehyde releasers.
- B2B commercial terms: prices excluding VAT shown in the online shop; dispensers are sold by the case.
Beauty & Wellness
Each of these carefully chosen brands offers a holistic experience for the senses – deep relaxation, rejuvenation, and restoration. Invite your guests to enjoy well-deserved me time as they care for body and soul with this spa-inspired selection.
Lifestyle & Design
For global travellers who combine a sense of refinement with a spirit of adventure, these brands offer a unique definition of personal luxury. An eclectic selection that offers daily inspiration, elevated aesthetics, and an individual approach to self-care.
Game Changers
Our eco-conscious brands cater to the values of a new generation. This future-oriented selection is created for mindful consumers who want to make ethical choices, treating themselves while also respecting the planet. Explore the collections and discover a new era of intentional living.
On Invitation
Luxury hotel amenities
ADA’s luxury lines for 5-star hotels: Amouage, Asprey and Chopard, available by invitation, alongside Lalique, Penhaligon's and Balmain from the other universes. For guests who accept nothing less than the crème de la crème, our curated collection of exquisite brands represents the epitome of sophistication and luxury. The perfect complement to a cosmopolitan lifestyle, each brand in this selection is crafted with the discerning global traveller in mind.
Sustainable Accessories
Step by step, trip by trip: we remove plastic and use natural, renewable materials – bamboo, wood, paper and cotton – wherever possible.
Elemis and The White Company are likewise offered only to 4- and 5-star hotels, subject to brand approval.
Cosmetic certifications
Each certification below ends with the lines that carry it — so you know exactly which line to ask for.
Cradle to Cradle Certified® Silver
ADA Cosmetics is the first and only hotel cosmetics manufacturer with its entire range Cradle to Cradle Certified Silver. All products also meet the Green Key criteria. Certificate no. 12316, valid until 3 September 2028, verifiable in the public registry.
Nordic Swan Ecolabel
Chemical and environmental requirements that cover the packaging, not only the formula.
COSMOS Organic
Guarantees responsibly sourced ingredients, recyclable packaging and transparency in production.
Fairtrade
Ethical trade and support for local producers. FairCosmEthics is the only FairTrade-certified hotel cosmetics brand.
Vegan Society — Vegan Trademark
International vegan product certification.
Dermatest
Independent dermatological institute. The Dermatest seal of approval.
Source: ADA Cosmetics. The certificate is available on request for audit files; for Cradle to Cradle it is public. Certifications and their limits →
Downloads
Brand cards can be downloaded from each brand’s page.
Which dispenser system fits
| System | Capacity | How it works | Where it fits |
|---|---|---|---|
| 300 ml | Closed membrane bottle, refillable from the line’s refills (1 / 3 / 5 l) | Standard and superior rooms; mono-material, rated “Made for Recycling” 18/20 by Interzero | |
| 300 ml | Pump bottle, refillable from refills | Bathrooms with visible design; mono-material pump, patented drainage system | |
| 300, 360 and 500 ml (500 ml only on the luxury lines: Absolute Nordic Skincare, Be Different, The Perfumer’s Garden) | PCR PET pump bottle, refillable from refills | Washbasins, public areas, spa | |
| 300 and 330 ml | Cartridge replaced when empty | High-traffic bathrooms where replacing the whole container is preferred | |
| 10 l | Automated refilling, under contract | High-volume hotels; one SmartCube replaces 34 dispenser bottles of 300 ml |
The brackets (single, double or triple, screw-mounted or self-adhesive) stay on the wall; the bottle is refilled or replaced. Release keys and brackets are ordered separately, as spare parts.
Measurable sustainability, not declarative
- Refillution: up to 95% less plastic than small portions and up to 30% less wasted product, according to ADA’s methodology. The refilling process is verified by TÜV SÜD against ISO 22716, the good manufacturing practice standard for cosmetics.
- Worked example for an 80-room hotel at 65% occupancy, replacing three small portions a day: switching to SmartCare dispensers removes 409.1 kg of plastic a year, i.e. 90%, 5.11 kg per room and 1,298 kg CO2e avoided. Method and limits are in the article “ESG sheet for hotel toiletries”.
- ADA Cosmetics at company level: the EcoVadis Gold Medal for the second year running, with a score of 80 out of 100, and Green Key Global Preferred Vendor status. The EcoVadis medal is a company assessment, not a product certification.
The 2030 European regulation
Regulation (EU) 2025/40 (PPWR), Annex V point 5, bans from 1 January 2030 the placing on the market of single-use packaging for cosmetic, hygiene and toiletry products intended for a single booking in the accommodation sector. Refillable dispensers are one of the ways a hotel prepares ahead of time. Details are on the PPWR and hotels page.
PPWR and hotels →Frequently asked questions about ADA Cosmetics brands
Which ADA line suits a 4-star hotel?
It depends on positioning. Wellness hotels usually choose Beauty & Wellness (for example Yon-Ka or Hydro Touch). Boutique hotels choose Lifestyle & Design. Hotels that report on ESG choose Game Changers. We recommend a line after a short conversation about rooms, guests and the preferred dispenser system.
Can the dispensers be refilled in the hotel?
Yes, for SmartCare, SHAPE and Pump Dispenser: the 300 ml bottle is refilled from the line’s sealed 1, 3 or 5 l refill. With press + wash, the cartridge is replaced.
Are all the lines certified?
All ADA lines are Cradle to Cradle Certified® Silver. Some also carry line certifications such as Nordic Swan Ecolabel, EU Ecolabel, ECOCERT COSMOS or FairTrade; these are listed on each line’s page.
Can I see the products before ordering?
Yes. We send samples for the model room, in the chosen dispenser system.
Where do I see prices?
In the online shop, visible to every visitor: B2B prices excluding VAT, with dispensers sold by the case. For new projects or renovations, we prepare a tailored offer.
Choose the line for your hotel
Tell us the number of rooms, the hotel category and the type of bathroom. We propose two or three suitable lines and the dispenser system; on request, we send samples for the model room.
Your hotel's scent: the signature starts in the bathroom
How to choose your hotel's scent by category and style, why the bathroom fixes the memory, and what a small hotel can do without a bespoke…
Design & guest experienceHotel bathroom trends 2026: colour, dispensers, wellness
What is changing in the hotel bathroom in 2026: PVD finishes, coloured hair dryers, dispensers as design objects, refill, wellness and…
Regulation & ESGHotel ESG Reporting in Romania: What Applies from 2026
ESG reporting for hotels in Romania in 2026: CSRD thresholds after Omnibus, green claims under GEO 18/2026, packaging, Scope 3.