The White Company — ADA Cosmetics hotel amenities
The White Company
Founded by Chrissie Rucker nearly 30 years ago, The White Company brings three retail fragrances — Flowers, Lime & Bay and Noir — to the hotel bathroom, in bottles of perfect simplicity.
A luxury lifestyle destination
The White Company is the British lifestyle line in ADA's Lifestyle & Design universe, in three fragrances: Flowers, Lime & Bay and Noir. The line comes in SHAPE and Pump Dispenser, with 3 l refills.
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The three fragrances
Flowers is a light floral blend of jasmine, rose, neroli, lavender and geranium. Lime & Bay combines mandarin, grapefruit, bergamot and lime with ginger and bay. Noir entwines amber, mandarin and sandalwood.
Shop nowInspiration for stylish living. Today. Tomorrow. Forever. — Founded by Chrissie Rucker OBE 30 years ago, The White Company has become one of the UK's fastest-growing multi-channel retailers and a leading lifestyle brand. Inspired by three bestselling retail scents, The White Company luxury hotel amenities range will enhance the guest experience.
Formats and approval
The range comes in 300 ml SHAPE and Pump Dispenser, with 3 l canisters, small portions and soaps; for Noir, the black bottles are 100% PCR PET. The formula is Cradle to Cradle Certified® Silver. The line is available to 4- and 5-star hotels, subject to brand approval.
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The White Company – Product range
Founded by Chrissie Rucker nearly 30 years ago, The White Company brings three retail fragrances — Flowers, Lime & Bay and Noir — to the hotel bathroom, in bottles of perfect simplicity.
Cradle to Cradle Certified® SilverB2B shop — prices for hotels and professionals, excluding VAT.
ADA Cosmetics is a Green Key preferred supplier.
Individual formats & soaps
The single-use formats of The White Company — bottles, tubes, sachets and solid soaps.
The White Company certifications
Certified by TÜV SÜD
ISO 22716 (GMP) · EU Cosmetics Regulation 1223/2009 — batch traceability
Cradle to Cradle Certified® Silver
ADA Cosmetics is the first and only hotel cosmetics manufacturer with its entire range Cradle to Cradle Certified Silver. All products also meet the Green Key criteria. Certificate no. 12316, valid until 3 September 2028, verifiable in the public registry.
Frequently asked questions about The White Company
Which dispenser systems is The White Company available in?
In 300 ml SHAPE and in 300 ml Pump Dispenser (Cannes model), for shampoo, conditioner, hand and body wash, hand and body lotion, liquid soap and bath and shower gel. SmartCare is not part of the range.
Which hotels can use The White Company line?
The line is available to 4- and 5-star hotels, subject to brand approval. The white bottles (Flowers, Lime & Bay) and black bottles (Noir) suit both contemporary and traditional interiors.
Which fragrances does The White Company offer for hotels?
Three retail-inspired fragrances: Flowers (jasmine, rose, neroli, lavender, geranium), Lime & Bay (mandarin, pink grapefruit, bergamot, lime, jasmine, ginger, bay, patchouli) and Noir (amber, mandarin, sandalwood, inspired by nightfall in Paris).
Where can I buy The White Company in Romania?
The White Company is an ADA Cosmetics line. In Romania, Concept Hotels, an authorized ADA Cosmetics distributor since 2004, supplies it to hotels, guesthouses and spa centres, with a B2B offer at concepthotels.ro.
ADA formulations: free from…
The White Company in the ADA dispenser systems
The The White Company products, by the dispenser system they are served from.
All information about The White Company, in one place.
Refills & bulk
The refill jugs for The White Company, for manually refilling the dispensers.
