iSPA: water becomes an active ingredient in the hotel bathroom
On 22 September 2026, ADA Cosmetics launched iSPA, a collection of spa-level hotel amenities built around a simple idea: the water in the formula should work for the skin, not just carry the ingredients.
In a liquid cosmetic, purified demineralised water usually makes up to 80% of the formula. It has a single role: an inactive carrier for the ingredients that matter. With iSPA, ADA Cosmetics changes that role. The hotel collection — shower gel, liquid soap, shampoo, conditioner and body lotion — is available to order now and joins the Concept Hotels portfolio alongside ADA's other Beauty & Wellness brands.
The Mineralized Complex™: magnesium and zinc, from minerals
At the heart of the formula is the Mineralized Complex™, a patent-filed technology developed by ADA Cosmetics. The water is enriched with extracts from two minerals:
- magnesium from olivine, associated with cell renewal and the skin's resilience to stress, for a healthy, radiant look;
- zinc from smithsonite, which helps the skin maintain its biomechanical properties and slows the visible signs of ageing.
Behind the technology are ADA's skincare scientists, with more than 30 years of expertise.
What the independent study showed
The finished product was tested instrumentally and with consumers in an independent study.¹ After 71 days of regular use, skin elasticity increased by 21% and density by 17%.² Skin was visibly firmer after just 14 days.³
For a hotel, the figures matter less as a marketing claim and more as a guarantee: guests find a formula with a measured effect in their room, not just a pleasant fragrance.
A spa in the room, even where there is no spa
"Hoteliers can now offer guests an immersive wellness experience, even without a spa area of their own," says Gerd von Podewils, CMO of ADA Cosmetics.
That is what is at stake for hotels in Romania. A hotel with a spa can extend the experience from the treatment room to the guest bathroom. A hotel without a spa gains a wellness argument exactly where guests feel it every evening: in the shower.
Desert Sand, "the warm embrace of the desert"
The collection's signature fragrance opens with orange and bergamot, moves on to geranium, myrtle and anise, and settles on moss, patchouli, cedarwood and incense. Warm, earthy and understated — a spa fragrance, not a shelf fragrance.
The bottles, in a warm copper-brown, carry a minimalist identity inspired by the quiet luxury of premium spas and sit easily in modern bathrooms.
Formats and dispenser systems
The collection is available in three ADA dispenser systems, all 300 ml:
- SmartCare — 100% mono-material, with a patented membrane system;
- SHAPE — 100% mono-material, prevents back contamination;
- Pump Dispenser — 100% PCR PET bottles, mono-material pump with a patented drainage system.
Refills come in 1 l, 5 l and 10 l, and every system is compatible with Refillution. Full product codes are on the line page: iSPA — all formats.
What comes next
The hotel collection is the first step. In early 2027, ADA Cosmetics will launch the professional spa line, with treatment protocols, and the retail line — continuity from the treatment room to the guest room and on to home.
Request samples
We will send you an iSPA sample set in the dispenser system that suits your hotel — SmartCare, SHAPE or Pump Dispenser — for one floor or one room category.
Dragoș Popescu
Dragoș Popescu founded Concept Hotels in 2001. Since 2004 the company has been ADA Cosmetics’ distributor for Romania and the Republic of Moldova, and it works directly with Indel B and Aliseo on equipping hotel bathrooms and guest rooms.
About Concept Hotels →Sources (4)
- ¹ Independent study by CHEMICOS Group, report CHG/40/02/2026, on the finished product.
- ² Average result after 71 days of regular application, per report CHG/40/02/2026.
- ³ Assessment after 14 days of regular application, same study.
- Source: ADA Cosmetics press release "ADA Cosmetics Presents iSPA, the First Spa-Level Skincare Powered by Active Mineralized Water", 22.09.2026.
